Rubinoff Law (“Rubinoff Law”, “we” or “us”), are committed to maintaining the accuracy, security and privacy of Personal Information in accordance with applicable legislation. This Privacy Policy is a statement of principles and guidelines concerning the protection of Personal Information of our clients, service providers and other individuals (“you”).

Consent

BY SUBMITTING PERSONAL INFORMATION TO RUBINOFF LAW OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT WE MAY COLLECT, USE AND DISCLOSE SUCH PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting us at the contact information provided below. If you refuse or withdraw your consent, we may not be able to provide you or continue to provide you with certain services or information which may be of value to you. If you provide Rubinoff Law or our service providers and agents with personal information of another individual, you represent that you have all necessary authority and/or have obtained all necessary consents from such person to enable us to collect, use and disclose such personal information for the purposes set forth in this Privacy Policy.

What Personal Information do We Collect?

Canadian privacy legislation defines “Personal Information” broadly as information about an identifiable individual or as information that allows an individual to be identified. For the purposes of this policy, Personal Information means information about an identifiable individual as defined from time to time in applicable privacy legislation. Generally speaking Personal Information does not include what is considered business contact information: your name, title or position, business address, telephone number, facsimile number or e-mail address. The types of Personal Information that Rubinoff Law may collect about you includes your name, home address, telephone number, personal e-mail address, billing and account information, information about a client’s legal issue and other information incidental to providing legal advice and services (including Personal Information about witnesses, family members, beneficiaries, directors, officers, employees, adverse parties, parties-in-interest, investigators, decision-makers, experts, other professional advisors and our clients’ business partners, investors, shareholders, competitors and customers whom are individuals).

Why do We Collect Your Personal Information?

In general Rubinoff Law collects, uses and discloses Personal Information about our clients and service providers in order to provide our clients with professional legal services. More specifically, we collect, use and disclose your Personal Information for the following purposes:

• to establish and manage client relationships, provide legal advice, perform legal services, fulfill legal duties, and avoid conflicts of interest.;

• to share Personal Information to and from third parties for the purpose of providing legal services. Such third parties may include opposing parties; parties in interest; opposing, foreign and other counsel and advisors; witnesses; decision-makers; and experts;

• to consider whether Rubinoff Law should establish a commercial relationship with clients, suppliers and other third parties, including to evaluate credit standing and to match credit bureau or credit reporting agency information;

• to establish and maintain commercial relationships with clients, suppliers and other third parties, including to issue invoices, administer accounts, collect and process payments, and to fulfill contractual obligations;

• to understand and respond to client, supplier and other third party needs and preferences, including to contact and communicate with such parties and to conduct surveys, research and evaluations;

• to develop, enhance, market, sell or otherwise provide Rubinoff Law’s products and services;

• to market, sell or otherwise provide products and services of third parties with whom Rubinoff Law has a commercial relationship;

• to distribute our newsletters, blog entries or other material to individuals on our mail and e-mail lists, including via third party mailing houses and e-mail service providers;

• to develop and manage our knowledge-management precedent systems and databases;

• to develop and manage Rubinoff Law’s business and operations;

• to detect and protect Rubinoff Law and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with Rubinoff Law policies and contractual obligations;

• to engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Rubinoff Law;

• as permitted by, and to comply with, any legal or regulatory requirements or provisions; and

• for any other purpose to which you consent.

To Whom do We Disclose Your Personal Information?

From time to time, Rubinoff Law may disclose your Personal Information to:

• service providers, including an organization or individual retained by Rubinoff Law to perform functions on its behalf, such as marketing, data processing, document management and office services;

• an organization or individual retained by Rubinoff Law to evaluate your creditworthiness or to collect debts outstanding on an account;

• a financial institution, on a confidential basis and solely in connection with the assignment of a right to receive payment, the provision of security or other financing arrangements; or

• a person who, in the reasonable judgment of Rubinoff Law, is providing or seeking the information as your agent;

• to our insurers and to regulatory agencies such as provincial law societies, insurers or others in connection with regulatory or other activities relating to the obligations of Rubinoff Law and its practice of the profession of law; and

• any third party or parties, where you consent to such disclosure or where disclosure is required or permitted by law.

Where do We Store Your Personal Information?

Your Personal Information is stored in secured locations and on servers controlled by Rubinoff Law, located either at our offices or at the offices of our service providers.

How May You Obtain Access to Your Personal Information?

Upon your written request, subject to certain exceptions, Rubinoff Law will inform you of the existence, use and disclosure of your Personal Information and will give you access to that information. Access requests should be sent to the contact information below.

How do We Protect Your Personal Information?

To help protect the confidentiality of your Personal Information, Rubinoff Law employs administrative and technological safeguards appropriate to the sensitivity of your Personal Information. Where Personal Information is sent to a third party for processing we ensure, through our contacts with them, that all Personal Information is kept secure. We operate secure data networks protected by industry standard firewall and password protection systems.

Privacy and Our Website

Cookies – When an individual visitor accesses the Rubinoff Law website, we may use a browser feature called a ‘cookie’ to collect information such as the type of Internet browser and operating system the visitor uses, the domain name of the website from which the visitor came, date and duration of the visit, number of visits, average time spent on our website, pages viewed and number of cookies accumulated. A cookie is a small text file containing a unique identification number that identifies the visitor’s browser, but not necessarily the visitor, to our computers each time our website is visited. Unless a visitor specifically informs us (e.g. by registering for an event or sending us correspondence from the website), we will not know who the individual visitors are. In addition to the identified purposes described in our Privacy Policy, we may use this website information and share it with other organizations with whom we have a commercial relationship to measure the use of our website, to improve the functionality and content of the website and to facilitate usage by a visitor. Visitors can reset their browsers either to notify them when they have received a cookie or refuse to accept cookies. However, if a visitor refuses to accept cookies, he or she may not be able to use some of the features available on our website.

Online Communications – In order to provide our website visitors with a service or information, visitors may voluntarily submit Personal Information to us for purposes such as asking a question, obtaining information, reviewing or downloading a publication or blog, subscribing to a newsletter or a mail or e-mail list and participating in contests and surveys. If you are known to Rubinoff Law as a registered user of an online service, we may combine and store Personal Information about your use of our website and the online information you have provided with certain other online and offline information we may have collected.

E-mail Communications – Occasionally, we may send marketing or promotional e-mail communications to you with information that may be useful, including information about the services of Rubinoff Law and other third parties with whom we have a relationship. In this process, we may collect certain information such as the date/time you first opened our e-mail communications, the number of times you open our e-mail communications, the number of click-throughs per article, total click-through activity on the contents of our e-mail communications and compile generally the related statistics. We may combine and store any such information to manage and improve our e-mail communications to you. We will include instructions on how to unsubscribe and inform us of preferences if you decide you do not want to receive any future marketing or promotional e-mails from Rubinoff Law.

Links – Our website may contain links to other websites which are provided as a convenience only. Visitors are advised that other third party websites may have different privacy policies and practices than Rubinoff Law and Rubinoff Law has no responsibility for such third party websites.

Changes to the Privacy Policy

Rubinoff Law reserves the right to modify or supplement this Privacy Policy at any time. If we make a change to this Privacy Policy, we will post such changes on our website and make such revised policy and changes available upon request through the contact information below. However, Rubinoff Law will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your Personal Information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.

Further Information

For information on Rubinoff law’s privacy practices or any questions or concerns, please contact us at:

E-mail: info@rubinofflaw.com

WEBSITE ANALYTICS WITH GOOGLE ANALYTICS

This website utilises Google Analytics 4, a web analytics service provided by Google LLC, after obtaining user consent. The relevant controllers are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users from the EU/EEA and Switzerland. Google Analytics 4 practices IP anonymisation by default, meaning your IP address is instantly shortened when interacting with this website. Only under rare circumstances will your full IP be transferred to a US-based Google server and shortened there. Google maintains that the IP transferred via Google Analytics will never be combined with other Google data. Google Analytics 4 only activates upon your approval via the cookie banner, and can be undone anytime through the cookie settings.

Data processed includes: usage data such as page views, website interaction, general location, and visit duration; and communication data like shortened IP addresses, user agent, language preference and screen resolution. The purpose of this data processing is for Google to evaluate your website use on behalf of the website operator, compile reports on activity and analyze site performance. This data processing is legal, based on your consent under Art. 6 para.1 p.1 lit. a GDPR and § 25 para. 1 p.1 TDDDG.

Google Ireland Limited, Google LLC and Alphabet Inc are the recipients of this data. Your website usage information is typically sent to a Google server in the U.S., an action legitimized by the European Commission’s recent adequacy decision from July 10th, 2023, which recognizes Google LLC’s certification under the EU-US Privacy Framework. In terms of data storage, any data linked to cookies is automatically deleted after a certain period of time, which is monthly for data that has reached its retention period, and a maximum of 2 years for Google Analytics cookies.

For more information on Google Analytics’ terms of use and Google’s privacy policy, please visit https://policies.google.com/ and https://support.google.com/analytics/answer/12017362

The website visitor can prevent data collection via Google Analytics on this website by clicking here. An “Opt-out Cookie” shall then be applied which shall prevent any future collection of the site visitors data when visiting this website.

SPAM PROTECTION WITH GOOGLE RECAPTCHA

We have implemented Google reCAPTCHA in forms on our website to check whether the data entered in the forms comes from human visitors or from machines or automated programs, also known as “bots”. This tool automatically analyzes the behavior of website visitors as soon as they interact with the website using various information like IP address, length of stay, and mouse movements. The data processed includes usage data such as the website accessed, date and time of access, and mouse movements, as well as communication data like IP addresses, browser type, and operating system. This processing is targeted at website visitors and users of online services. The primary purpose of this processing is to prevent the misuse of our contact form, thereby enhancing security. The legal basis for this is our legitimate interest according to Art. 6 para. 1 p. 1 lit. f. GDPR. The data recipients include Google Ireland Ltd, based at Google Building Gordon House, Barrow St, Dublin 4, Ireland, (https://policies.google.com/privacy) and our website hosting provider. While your personal data is processed within the EU, the retention time for the processed data is determined by Google Ireland Limited. Additional information can be found in the Google reCAPTCHA privacy policy: https://policies.google.com/privacy

WEBSITE ANALYTICS

When you visit our website, we collect information about your usage through a web analytics tool provided by our hosting service. This tool collects and combines your IP address and user agent, shortens it and stores this data using a hash function. This process creates a visitor identifier that is encrypted with a randomly generated value (SALT) that changes every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor identifier, thus maintaining your anonymity. In addition, we do not merge this information with any other data and it is stored only on the hosting provider’s server.

We also process web analytics data, HTTP data and web analytics profile data. The web analytics tool we use creates and stores a web analytics profile, which includes details about your use of the website, such as page views, visit frequency, time spent on each page, and the user agent of your device. This includes usage data (such as web pages visited and access times) and communication data (such as browser type, operating system and IP addresses).

Our purpose in processing this data is to analyse user behaviour in aggregate form in order to improve the presentation and content of our website. The legal basis for this processing is our legitimate interest (Art. 6 para. 1 lit. (f) GDPR), in particular in carrying out web measurements in order to improve our products and website.